Alex is an Associate Professor of Marketing at the University of Tennessee, Knoxville. He currently serves as director of the PhD Program in Marketing and is the founding director of the Biometrics Business Lab. Alex’s research has been published in leading marketing, management, and information systems journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He currently serves on the editorial review board of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, and Journal of Business Research. Over the years, Alex has received several awards in recognition for his research endeavors, performance in the classroom, and service as a reviewer.