Alex R. Zablah, Ph.D. - Marketing Strategy, Innovation, B2B, CRM, Sales, Frontline Employees & Multilevel Modeling

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Associate Professor of Marketing


School of Management
George Mason University
Office Phone: 703.993.4174
email: azablah@gmu.edu

Education
Ph.D., Georgia State University
M.B.A., Louisiana State University
B.S., Louisiana State University

Curriculum Vitae
Areas of Expertise
My research interests lie broadly within the marketing strategy domain. My current research focuses on understanding boundary-spanning phenomena that has implications for the management of both customers and frontline employees. In addition, I have secondary research interests in the areas of business-to-business (B2B) marketing and innovation. My research has appeared or is forthcoming in several leading journals, including the Journal of Marketing, the Journal of Applied Psychology, Information Systems Research, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. I currently serve on the editorial review board of Journal of Personal Selling and Sales Management, as ad hoc reviewer for Journal of Marketing and other managerially oriented scholarly journals, and have co-chaired the interorganizational issues and research methods track of the American Marketing Association's Summer Educators’ Conference.

I have experience teaching market research, business-to-business (B2B) marketing, and marketing management-related courses at the graduate and undergraduate levels. I have taught courses in traditional classroom settings, via distance learning, and in intensive session formats (targeted at non-traditional audiences). Under my direction, undergraduate students have completed over 120 market research projects for client organizations of all sizes. I have also directed doctoral-level independent studies on multilevel modeling (also known as hierarchical linear modeling), have served on numerous doctoral dissertation committees, and have guided undergraduate honors and master's theses.

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