Alex R. Zablah, Ph.D. - Marketing Strategy, Innovation, B2B, CRM, Sales, Frontline Employees & Multilevel Modeling

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Associate Professor of Marketing


College of Business Administration
University of Tennessee, Knoxville
Office Phone:
email: azablah@utk.edu

Education
Ph.D., Georgia State University
M.B.A., Louisiana State University
B.S., Louisiana State University

Curriculum Vitae
Brief Bio
Alex R. Zablah obtained his Ph.D. in Business Administration from Georgia State University. He is currently an Associate Professor in the Department of Marketing and Supply Chain Management at the University of Tennessee, Knoxville. His research examines issues of practical importance at the customer-employee interface in both sales and service contexts. He has complementary research interests in the area of multilevel theory and methods. His research has been published in leading journals across business disciplines, including the Journal of Marketing, Journal of Applied Psychology, and Information Systems Research, as well as in other marketing management and specialty area journals. Alex has taught a variety of courses at the undergraduate, MBA, Executive MBA and doctoral level, both in person and using distance technologies. Alex has received multiple awards in recognition of his research and teaching efforts.